Tiffany Rafii is the Co-Founder and CEO of UpSpring, where she drives growth through strategic business development initiatives, recruitment, and creative company programming. Since launching the company from her college dorm room with childhood friend Sarah Terzic, Tiffany has guided its transformation from a two-woman startup into an award-winning agency of more than 50 professionals representing 80+ clients across architecture, real estate, hospitality, healthcare, consumer goods, and beyond. Known for her decisiveness, willingness to take risks, and instinct to jump in headfirst, Tiffany has fueled UpSpring’s steady growth while cultivating a culture that empowers people to thrive.
As CEO, Tiffany champions innovation and expansion, spearheading business development, client engagement, and company programming, while also nurturing industry dialogue through initiatives like the company’s podcast and internal networking community. Her business philosophy frames PR and marketing as tools for business development, connecting services like digital, SEO, content, and branding into holistic, impactful strategies. A believer that hesitation is more damaging than a wrong decision, she embraces change, invests early in technology, and reimagines processes to keep UpSpring agile. Outside of work, Tiffany balances her high-powered role with life as a devoted wife, mother of three, and passionate supporter of the arts.
