Faraz Shah

At Turf, Faraz is the Brand Director, where he’s building a brand that connects with aspiring architects and interior designers. He’s all about creating an experience that speaks directly to the people who shape the built environment. Whether he’s teaming up with designers, connecting with future industry leaders, or shaping the brand’s story, Faraz ensures that Turf  leverages its acoustic solutions to add beauty, creativity, and well-being to spaces where people live, work, and create.

Great design goes beyond aesthetics—it’s about how spaces can make you feel and how well they serve the people using them. Faraz approaches every project with curiosity and empathy, always striving to understand what makes a space truly resonate.

With over 15 years of experience spanning product development, branding, and marketing, Faraz brings a unique blend of technical expertise and creative insight. Faraz’s foundation in Industrial Design has fueled his passion for building better products and spaces through understanding, narrative, and purposeful design.