As the consumer experience gets increasingly frictionless, B2B buyers expect the same. Join us as we explore the power of internal alignment, empathy and perspective to elevate the experience your clients have with your brand AND the ecosystem that surrounds design.
In this episode, you’ll learn:
- How to reinvent the sales and design process in the Amazon era
- The video game industry tactic that you can apply to a client-focused mindset.
- Three tangible ways to develop empathy across the entire customer journey.
Want to put if what you’re learning in this season of the podcast into action? Click HERE to preview our leading-edge playbook 100 Practical Ways to Revolutionize the B2B Sale. Yep. You heard that right. 100 ideas. Each one will give you an actionable idea, explain how to implement and provide some optional reading inspiration or even team exercises to spark your creativity.
Featured Guests: Mullen’s director of innovation, Chris Denson, Perkins Eastman’s David Levo, JLL’s Anu Rao, and Sandow Design Group’s design futurist AJ Paron
Special thanks to our episode sponsors Mannington Commercial and Keilhauer, thoughtfully selected because they both represent companies that are bringing new techniques and thinking from outside the design industry for positive application.