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episodes
How to Create Loyal Superfans for Your B2B Brand
Amanda Schneider, Stacey Wagner, Mark Woodman, and Andrea Goldman explore lessons in brand loyalty, from...
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The Importance of Design Identity in the Digital Age
In this digital age, you distinguish yourself with the perspective you bring to your craft. The experience...
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How to Amplify Your Impact: Demystifying Sustainability
Amanda Schneider, David Schwarz, and Rebecca Best explore how innovative design and efficient decision-making...
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How Industrialized Construction Will Shape the Future of Design
Daniel Hall of TU Delft and Amy Marks of Autodesk discuss the transformative potential of industrialized...
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How to Build Trust with B2B Clients in Today’s Digitally Transparent Era
In this episode, ThinkLab interviews Julia McClatchy, an associate partner at McKinsey & Company, on...
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How to Build Personal Connections with Today’s B2B Clients
In this episode, ThinkLab interviews Colleen Stanley, author and leading sales expert on emotional intelligence,...
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Why Your Brand Needs Specifier Personas Now More than Ever
Jim Kraus and Meredith Campbell explore how buyer personas can refine marketing strategies and simplify...
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[BONUS] Do Something Different: Surprising Advice from Design Industry Pros
Anya Ostry, Shannon White, and Meena Krenek discuss their top concerns and strategies for navigating...
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Getting Unstuck: Navigating Today’s Ecosystem of Design Clients
Amanda Schneider and visionary guests unpack ThinkLab’s latest research on future buyer personas, offering...
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The G Word: Gentrification
Eunice and Erika confront the hard truths about zoning, revitalization, and community engagement.
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