How Will Gen Alpha Shape the World We Haven’t Built Yet?

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This isn’t just another episode—it’s a conversation with the man who named Gen Alpha.

Mark McCrindle is one of the world’s leading social researchers and futurists, and he’s trusted by global brands and governments alike to decode what’s next. In this exclusive interview, he joins us to unpack the generation born into AI, shaped by tech, and already redefining how we think about design, sustainability, and innovation.

If you’re trying to understand the future, start here with the person who helped define it.

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Amanda Schneider

Amanda Schneider, LEED AP, MBA is a researcher, writer, and founder of ThinkLab. Amanda is a strategic thinker with a strong background including industrial design,

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