Rebecca: Designers never once have they said they have extra time.
Amanda: While the average rep in the architecture and design industry once spent 80% of their time face to face today, that number is less than half. Our clients are busier than ever, but also we are busier than ever. So what do you need to be successful now? You need to know your buyer well enough to customize their journey and prioritize your time.
Jim: Here’s a particular role. Here’s their industry, here’s their enterprise size, even here’s their top priorities and challenges that they have. That’s fine. That’s helpful. But what it doesn’t do is it doesn’t go to that layer of depth where you’re getting into their actual buying decision.
Amanda: We’re here to help you look into the future with groundbreaking new research on buyer personas that represent where the design industry is headed to a hammer everything is a nail. While our industry has been largely analog, today’s buyer influenced by frictionless B2C experiences expects increasingly customized journeys optimize for selling in a hybrid world.
Julia: Hybrid selling is the fastest growing sales role. It’s going to be the most prominent one in the next couple of years. What do you do to actually shift to a more hybrid model?
Colleen: The good old days are gone so you have a decision to make, and the decision is to get as good selling in a hybrid model, as you were in a face to face model.
Amanda: This season we’ll equip you with actionable ideas about understanding and connecting with humans from buyer personas to how we engage in physical space.
Meena: A lot of psychology, environmental psychology is more important today than it’s ever been. You need to understand what do people see and feel and engage with and how do they participate with our spaces.
Julia: Sellers are really at the tip of the spear of client or customer interaction. Let’s listen truly to what our customer preferences are. They’re different than they used to be. Therefore we have to change too.
Amanda: So press that follow and join us for season four of Design Nerds Anonymous
button and join us for season four of Design Nerds Anonymous